Webmaster in Japan

Life in Japan, technology and webmaster topics.

March 24, 2006

Incentivised User Action Marketing

Wow, that’s a mouthful isn’t it Roll Eyes

You may have seen some sites that provide free stuff and ask visitors to click on links to generate them some PPC revenue. This is kind of like what I am talking about but this is not permitted by advertising companies and can easily get you banned and maybe black listed.

Better ways are to imply that the user can’t get what they want off you unless they do something in return.

Examples are they have to link to your site to get listed in your directory or link to you to get an entry in a free draw.

One thing I am trying out at the moment is to get people to sign up for a series of emails about one of my programs and enter a free draw in return for me giving them free advertising on one of my sites. After all, I did alot of work to give them this free service and it’s still free, but I ask them to spend a few minutes reviewing my offer in return. Unfortunately, I can’t automate the thing so I have to let them proceed even if they don’t do what I ask because I can’t tell automatically. All I can do is make them think they have to do it Wink

Before I just hoped the ads on the site would generate revenue which they do, but it is pretty low from this particular site.

In magazines I see competitions where you have to answer questions based on information contained in an ad, this is another way to stop people ignoring your ads.

Has anyone else got ideas or experience of this way of marketing ?

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March 21, 2006

Best way to start a Web Site

Here’s some quick tips on starting a Web Site so it stands a chance of success in terms of getting listed in Search Engines and receiving visitor traffic.

Pay for your hosting so that you have all the essential things you need such as FTP, statistics, email and a load of features you never realised existed until you paid for your hosting. Plus you will get free support from your hosting company. Check out our hosting company in the link at the bottom of this page for really great, yet cheap hosting.

Register a .com or regionally specific domain name according to your needs. Don’t be afraid to include dashes in the name to keep it to 2 or 3 words of relevance to your site topic.

Research the keyword phrases that people use to search for stuff related to your topic. Then use these phrases in the page names and title tags of your web pages.

Add your own original content to each page on your site and build at least 10 good pages before you upload them to the web.

Use XHTML and CSS code to build your site. Visit w3.org to understand what this means.

Validate your site code, spell check it and test it in different web browsers. Also, ask friends to preview it and get their feedback.

Finally, when you think you have a good site to be proud of, submit it to Google to get the Googlebot to crawl your site and queue it for listing in the search engine. However, the best approach is to let it be found via an inbound link from another site such as a directory. So if you know anybody with an established website, beg them to link to you!

Of course there is a mountain of things to learn and master, but hopefully this quick guide will help you start out ok :-)

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March 4, 2006

Making Money Online

The attraction for making money online is pretty obvious: go to work in your pajamas, no boss, unlimited income from home, choose your own hours and it must be easy!

The reality is slightly different as most people who try it find out. There are 3 major obstacles for most people as I see it:

1. They are too lazy to work hard enough and long enough to get results or they give up too easily.

2. They get duff advice from marketing scammers who only want their money.

3. Some people are just too dumb to build a business online.

I am sorry if this causes some annoyance to you, but it may well save you alot of time and money chasing something that you may never find. As someone who has made a very nice amount of regular income from the web and has been reasearching and doing all kinds of online marketing for years, I feel qualified to tell you what works and what doesn’t for most people. I say most people because some people can sell sand in the Sahara or sell ice to Eskimos, these are the people starting MLM companies and HYIPs.

For the average person to make money online, you need to learn the basics about how websites work with hosting, domain names and HTML. Then you need to understand the basics of how search engines rank sites. You need to know how to get your own site built and hosted. Then you need to build a topical website with your own content that gets traffic from the search engines.

To convert your traffic to money, you need to understand online marketing and which programs are best to be associated with or how to sell your own product online. See there is alot to learn, set up and get working. It all takes weeks/months before the money starts rolling in.

People with no patience fall prey to scammers who seem to offer them quick easy money for little work.

For example in MLM or Network Marketing, most people will spend too much time and money on marketing. They are encouraged to plough back their earnings into their business buying leads. But they are ploughing back their money into the network marketing company and building the huge downlines of the leaders. The way to make money in Network Marketing is to minimise your expenses by avoiding marketing materials and paid trainings. Use the web to recruit with your own original website and online ads i.e. not the replicated website that you get from your MLM company. This does the final closing of the sale.

High Yield Investment Programs are scams where people give money to strangers, gambling that a pyramid system of boosting their initial investment will give them a big return. Obviously these are high risk and illegal in many countries.

Selling on eBay is fine, it’s a legitimate way to reach 1000’s of targeted customers online. You find products that are cheaper than people pay for them on eBay and carve out your Niche.

For the webmaster, the primary goal is to develop a website with lots of visitor traffic, that’s the hard part. The easy part is monetizing that site to make money.

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January 9, 2006

Webmaster Tutorials

I was thinking about how best to revamp my pages on coding HTML and thought it would be a good idea to do a new high speed tutorial based on combining CSS and XHTML. I would leave out tables and little-used html tags from the tutorial. So people could learn the basics really quickly.

The minimum set of presentation tags may be: h1-3, p, a, br, img, div and form tags.

My original article is here:How to Build Web Pages

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