The subject of this post is the slogan I created for the NEC Corporation when I worked for them.

In Japan I still see this slogan being used in TV ads. The word “Empowered” didn’t used to be a direct translation to Japanese but I thought it was a good word to match with NEC’s intention to be innovative. Anyway, it won me a trip to Tokyo from the UK to meet the top bosses in the NEC Super Tower. It was a great experience and I still cherish the memory.

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